Atlanta Magazine: “The 20 most anticipated Atlanta restaurants of 2020”

“It’s not only a new year, but a whole new decade. What does that mean for Atlanta’s thriving culinary scene? New places to eat and drink, for one. Here’s what we’re most looking forward to this year:

Ph’east
Coming to the Battery Atlanta at SunTrust Park, Ph’east is a 5,000-square-foot Asian food hall featuring vendors like Snackboxe Bistro, Lifting Noodles Ramen, Fan T’Asia, and Poke Burri. There will be plenty of bubble tea and beer, too. Look for it to open in January.”

AJC: “Some of the most anticipated metro Atlanta restaurant openings of 2020”

“2019 was a big year in the metro Atlanta dining scene, with more than 200 new restaurants making their debut, and many, sadly, closing their doors. 

2020 is already shaping up to be eventful, with several high-profile eateries and bars slated to open their doors. Here are some that already have us salivating.

Ph’east. The Battery at SunTrust Park will be home to Ph’east, an Asian food hall that will feature Cantonese restaurant Fan T’Asia, Laotiam restaurant Snackboxe Bistro, Poke Burri, Lifting Noodles ramen, Kung Fu Tea and watering hole Taps at Ph’east. Part of the PREP commercial kitchen facility, Ph’east will be located next to Wahlburgers on Legends Place and across from Aloft Hotel, Silverspot Cinema and Savi Provisions. The 5,000 square-foot food hall will feature indoor and outdoor seating for up to 200 people, as well as to-go counters and catering options.”

See full story here ->

Atlanta Eater: This Cantonese Restaurant Joins the Upcoming Asian Food Hall at The Battery Atlanta

“The owners of Buford Highway Chinese restaurant Bo Bo Garden open Fan T’Asia at Ph’east food hall soon

Fan T’Asia, a Cantonese Chinese restaurant from the owners of Bo Bo Garden on Buford Highway, is the latest stall to become part of Ph’east food hall at Battery Atlanta in Cobb County, Atlanta Magazine first reported. Ph’east, located across from the Aloft Hotel and next to Wahlburgers, should open by the end of the year.

In addition to Fan T’Asia, the 5,000-square-foot Asian food hall includes stalls from Doraville-based Lao restaurant Snackboxe Bistro, sushi and seafood bowl spot Poke Burri, Lifting Noodles Ramen, Kung Fu Tea, and self-serve bar the Taps with up to 40 beers, wine, cocktails, and sake on draft.

Further reporting by the AJC reveals dishes like sweet and sour chicken, salt and pepper squid, Hong Kong curry, and mapo tofu are on the menu at the Cantonese stall. Soups such as wonton and egg drop along with dumplings, sesame cold noodles, and Chinese fried wings are also likely to be offered at Fan T’Asia.

Snackboxe Bistro owner and 2018 Chef of the Year winner Thip Athakhanh told Eater Atlanta in March her stall features between ten to 12 dishes, with two dishes — yellow curry prawns and Lao-style grilled oysters — served exclusively at Ph’east.

The grilled oysters are a favorite of Athakhanh’s husband and Snackboxe Bistro’s general manager, Vanh Sengaphone. The dozen oysters are grilled over an open flame. A special sauce is poured over the oysters before serving and topped with a sprinkle of fried garlic, fried onions, and cilantro.

Ph’east includes both indoor and outdoor seating for around 200 people. The food hall is part of Prep, a commercial kitchen facility serving over 160 metro Atlanta entrepreneurial food companies.”

Original story here! ->

Atlanta Magazine: PH’EAST brings Snackboxe Bistro, Poke Burri, and other metro faves to The Battery Atlanta

“Expect favorite dishes from Snackboxe Bistro, Poke Burri, and more

Metro Atlanta isn’t quite at food hall capacity just yet. Ph’east, an all-Asian food hall, is set to open at the Battery Atlanta in late November.

Mitch Jaffe of Prep Atlanta (a shared commercial kitchen) is the owner of the 5,000-square-foot food hall, which is bringing several popular local eateries to a part of town that’s currently pretty national chain heavy. Seven Chan, co-founder of Poke Burri and Lifting Noodles Ramen, helped select vendors for the development. “Being able to do open a food hall setting gave us the ability to be there in the Battery in a way we probably couldn’t before,” Chan says. “We’re the only Asian place in the Battery, and I want to say that we’re probably going to be one of the best Asian places in that part of the city.”

It wasn’t hard for Chan to gain interest from vendors. “We had a line out the door of people that wanted to be part of Ph’east,” he says. “We really wanted to choose people that could really represent their category of food the best.”

Those vendors include outposts of Chan’s Poke Burri (which won hearts on Instagram with their sushi doughnut) and Lifting Noodles Ramen in East Atlanta Village. Snackboxe Bistro, the Doraville favorite known for their flavorful Laotian staples like pork belly laap and kua mee (noodles with ground pork, egg, and crushed peanuts), will also have its second location here. The newest vendor added to the lineup is Fan T’Asia, a Cantonese stall from the team behind Bobo Garden on Buford Highway. Expect to find classics on their menu like sweet-and-sour chicken and walnut shrimp. Ph’east is also partnering with Truck & Tap food truck bar for a bar area called Tap at Ph’east, which will have 40 taps of beer, wine, cocktails, and sake. If you’re looking for a nonalcoholic drink, Kung Fu Tea (the only non-local vendor in the bunch) will sell bubble tea.

For Chan and the food hall vendors, it’s significant to branch out to the Battery. “I think for the whole area, it’s going to be a new, exciting thing,” he says.

Original article here ->

AJC: “5 new places to try ramen around metro Atlanta (Plus 5 more coming soon)”

Yvonne Zusel of The Atlanta Journal-Constitution gave PH’EAST a nice shoutout in her review of the best ramen in town:

Ph’east. This mini Asian-focused food hall is slated to open at The Battery at SunTrust Park by the end of the year. In addition to Kung Fu Tea’s bubble tea, Poke Burri’s poke bowls and burritos, Snackboxe Bistro’s Lao specialties and Taps’ beer and cocktails, look for ramen from Lifting Noodles. The eatery, which has an existing location in East Atlanta’s Global Grub Collective, offers a variety of classic ramens and seasonal bowls.”

Full Story by Yvonne Zusel, The Atlanta Journal-Constitution found HERE

PH'EAST in the news

TAPS@PH’EAST Snags Last Space at The Battery Atlanta

Truck and Tap’s new bar concept will operate as a vendor inside Asian-themed PH’EAST.

TAPS@PH’EAST is coming to The Battery Atlanta in late-summer 2019. The new bar concept will operate as a vendor inside the forthcoming Asian-themed PH’EAST food hall.

TAPS@PH’EAST will feature more than 30 libations on tap including beer, wine, cocktails, and sake. Guests will be able to eat and drink at the Taps bar, throughout the hall’s shared seating, or under the 1,500-square-foot covered patio.

TAPS@PH’EAST is from Cliff Crider, Mitch Jaffe, and Zach Yurchuck, the founders of Truck and Tap.

The restaurant group’s original concept couples craft beer, wine, and spirits with a constant rotation of chef-driven food trucks.

Existing Truck and Tap outposts are in Alpharetta, Duluth, and Woodstock.
The 5,000-square-foot PH’EAST food hall will offer a mix of vendors serving cuisine from Japan, Laos, Korea, China, and Vietnam.

PH’EAST was derived from a partnership between Mitch Jaffe, CEO of Prep, and David Smith, managing director of Trowbridge Partners.
Snackboxe Bistro, Poke Burri, Lifting Noodles Ramen, and Kung Fu Tea, are the food hall’s other tenants.

The hall will be located at the corner of Battery Avenue and Heritage Court.

Having a beer and spirits vendor like TAPS@PH’EAST is a common theme in food halls.

Krog Street Market has Hop City and Ponce City Market has The Tap on Ponce.

Source: What Now Atlanta
See original article here.

PH'EAST Partners

Atlanta’s first Asian food hall to serve up poke bowls and bubble tea galore at The Battery Atlanta

Metro Atlanta is getting its first Asian food hall.

PH’EAST at The Battery Atlanta will bring a slew of local Asian eateries together, featuring flavors from Laotian food to Chinese bubble teas and sushi burritos.

PH’EAST is modeled after Ponce City Market but inspired by hawker markets – stalls that sell a variety of inexpensive food – on the streets of Asia. It’s part of larger food hall invasion with several popping up across metro Atlanta, including Krog Street Market, Marietta Square Market, Alpharetta’s The Daily and Colony Square’s upcoming food hall Main & Main.

“The whole idea of creating a collective was to offer something compelling to the Braves that they would give their 100% corner to because they wouldn’t have given it to any of the individual concepts [in PH’EAST] in isolation,” said David Smith, managing member of Trowbridge Partners and PH’EAST concept creator. “It gives the little guy a spot.”

The popularity of food halls reflects not only the increasing consumer demand for authentic food options but also an affordable real estate option for a rising tide of food entrepreneurs, according to new research from Cushman & Wakefield’s food halls report.

The research shows the food hall trend is not just a fad, but rather a “new normal” in real estate development. What was once just an urban trend is now also a suburban one, and the drive to offer heightened experiences for consumers is also intensifying, according to the report.

Cushman & Wakefield predicts the trend of single-cuisine food halls, such as PH’EAST, to explode in the next few years as operators have barely scratched the surface of familiar cuisines to explore, much less delved into more exotic territory.

The developers plan to open PH’EAST in the fall, likely around September, and revealed the lineup of small eateries that will make up the food hall, with the exception of one spot that’s still available. All PH’EAST operators have established locations throughout Atlanta:

  • Founded by Sevan Chan and chef Ken Yu, Poke Burri is an emporium of sorts for hybrid sushi and poke dishes from sushi pizza to sushi doughnuts, poke bowls and more creative Asian dishes.
  • Snackboxe Bistro serves savory street food from Laos, including noodles, sticky rice and savory soups.
  • Lifting Noodles is another concept by Chan and Yu that serves authentic ramen options.
  • Kung Fu Tea will serve up Chinese bubble teas, where teas are freshly brewed every three hours, according to Taiwanese tradition. The tea is mixed with milk or fruits and topped off with chewy tapioca balls.
  • The founders of Truck & Tap (Duluth, Woodstock and Alpharetta) have adapted their concept of a creative beer, wine and spirits experience accompanied by food trucks to create TAPS@PH’EAST. The result is 40 taps of craft beer, cocktails, wine and sake to complement the Asian stalls.

There are several key players breathing life into PH’EAST, which has been in the works for more than a year, including Chan, founder of PH’EAST tenants Poke Burri and Lifting Noodles; Mitch Jaffe, CEO and CFO of PREP Atlanta; Smith and Braves Development Group at The Battery. Each has played an important role in establishing the PH’EAST concept with Smith as the concept developer, while Chan brings the necessary food element and helped coordinate other leases to fill the food hall. Jaffe brings the capital needed for the project and the Braves are providing the space.

Prep Atlanta, a commercial kitchen facility serving over 150 entrepreneurial food companies, is the key investor in the project and is managing the building and design, which will cost a total of nearly $2 million by the time it’s complete.

“It’s been very collaborative,” Jaffe said. “The idea is to do something very Asian-specific and next level, so David is the creative one deciding who should be in there, and we work together to negotiate the deals. I think it’s the right idea at the right time, and people want more experiential food interaction. This will look and feel like something you may see on Buford Highway and it’s all coming right here [The Battery].”

Located near Wahlburgers, the 5,000 square-foot food hall will feature communal seating for up to 200 people, as well as to-go counters and catering options. Each roughly 450-square-foot stall will run its own operation, meaning guests will pay on the spot versus a cafeteria-style pay system, and leases are expected to last 10 years. The interior will sport mostly bright colors and Asian-inspired light fixtures reminiscent of paper lanterns. The space is wide open with the TAPS@PH’EAST bar as the centerpiece, and a covered 1,500-square-foot patio for outdoor eating is conveniently in front.

The Battery is also making progress across the street from PH’EAST with the buildout of 140-room Aloft Hotel, Silverspot Cinema and Savi Provisions, which are expected to be ready by next year. The Battery was an investment of more than $400 million by the Braves and their development partners, while SunTrust Park was built for $672 million in a public-private partnership with Cobb County. The total development of more than $1 billion is constructed over 1.5 million square-feet of land and includes restaurants, bars, hotels, the Coca-Cola Roxy Theatre, businesses, shopping and apartments that create not only a gathering place, but a community within itself.

Mike Plant, President and CEO of Braves Development Group, said cities in the U.S. and around the world have been visiting and looking at what the Braves and Cobb County did for guidance, and PH’EAST is one of the last pieces of the puzzle to create a “360-degree destination.”

“Everybody is looking at what we did. This [The Battery] is the future of sports business going forward – to do it all at once and create this transformation of a legacy destination and once again drive traffic 365 [days],” Plant said. “We’re happy to have PH’EAST. It’s really one of the last pieces left in our restaurant lineup, and we’re looking forward to getting it open.”

Source: Atlanta Business Chronicle
See original article here.

Truck & Tap Scoop for Alpharetta & The Battery Atlanta

Truck & Tap, the neighborhood pub known for rotating chef-driven food trucks and craft beer, has some news to share. TAPS @PH’EAST, is coming to The Battery Atlanta as the bar for an Asian-themed food hall; and also the Alpharetta location has added a pop up restaurant, Poke Burri, working in tandem with the rotating food trucks.

With locations in Woodstock (the original), Duluth, and Alpharetta, the Truck & Tap partners are slated to open a new bar concept, Taps at PH’EAST, coming to The Battery in Late Summer 2019. The new location will be opening at PH’EAST, an Asian-themed food hall located at The Battery Atlanta, a sports and entertainment destination.

Taps at PH’EAST will feature 30+ taps, including beer, wine, cocktails, and sake – all curated by their in-house Certified Cicerone to compliment the global cuisines.

Guests will be able to eat and drink at the Taps bar, throughout the hall’s shared seating, or under the 1,500-square-foot covered patio. The 5,000-square-foot food hall will offer a mix of authentic foods from Japan, Laos, Korea, China and Vietnam – all prepared by Atlanta’s top chefs and restaurateurs.

The new food hall, PH’EAST, was derived from a partnership between Mitch Jaffe, CEO of PREP, and David Smith, Managing Director of Trowbridge Partners. The hall will be located at the corner of Battery Avenue and Heritage Court. Snackboxe Bistro, Poke Burri, Lifting Noodles Ramen, and Kung Fu Tea are among the others that will be featured.

In addition, the Alpharetta store has a new pop-up located inside vs the traditional food truck outside.

Poke Burri, a sushi restaurant, is a new pop-up located inside the Truck & Tap kitchen at 30 Milton Avenue in Alpharetta, GA. Poke Burri goes a step above the average sushi roll by creating edible art in the form of your favorite comfort foods. The menu includes poke bowls and popular attractions like the sushi burritos, sushi donuts, and secret menu items like the sushi corn dog.

The internet sensation is currently working in tandem with regular food truck operating hours to serve a lunch and late-night menu, in addition to offerings through Uber Eats 7 days/week. Operating hours at the bar are as follows: Monday through Thursday – 11-3PM and after 9PM Friday – 11-3PM and after 10PM Saturday – After 10PM Sunday – After 9PM

If you haven’t been to a Truck & Tap, stop by and tell them Scoop sent you and follow us on social media.

Source: OTP Scoop
See original article here.

 

PH'EAST

Food hall coming to The Battery Atlanta to include spots for ramen, Lao cuisine and more

Snackboxe Bistro, Poke Burri to open locations at PH’EAST food hall

The Battery is slated to get a new roster of food options this summer.

PH’EAST food hall will welcome second locations of several popular metro Atlanta eateries offering food from Japan, Korea, China and the Pacific Islands. Confirmed tenants include Snackboxe Bistro, Poke Burri and Lifting Noodles ramen, Eater Atlanta reports.

Snackboxe Bistro, which opened in Doraville in early 2018, hopes to open by September, owner Thip Athakhanh told Eater.

Poke Burri and Lifting Noodles both have locations in the Global Grub Collective in East Atlanta Village. Kung Fu Tea, which has several metro Atlanta locations including stores in Doraville, Kennesaw and Duluth, will also open in PH’EAST.

Seven Chan and Ken Yu, the owners of Poke Burri and Lifting Noodles also plan to open a Poke Burri location in the Coda at Tech Square development this year.

Also coming to PH’EAST is a bar called TAPS@PH’EAST from the team behind Truck and Tap, which has locations in Woodstock, Alpharetta and Duluth. Part of the PREP commercial kitchen facility, PH’EAST will be located next to Wahlburgers on Legends Place and across from Aloft Hotel, Silverspot Cinema and Savi Provisions, all under construction.

The 5,000 square-foot food hall will feature indoor and outdoor seating for up to 200 people, as well as to-go counters and catering options.

Source: AJC.com
See the original article here.

The Battery Atlanta

The Battery Atlanta Opening a New Food Hall Called PH’EAST

Confirmed tenants include Snackboxe Bistro, Kung Fu Tea, Lifting Noodles Ramen, Poke Burri, and TAPS@PH’EAST.

The Battery Atlanta is jumping on the City’s food hall bandwagon with the opening of “Ph’east” later this year.

It will specialize in Asian food vendors, Eater Atlanta is reporting.

Confirmed tenants include Snackboxe Bistro, Kung Fu Tea, Lifting Noodles Ramen, Poke Burri, and The Taps.
The food hall will be situated next to Wahlburgers.

PH’EAST will open in September 2019, according to Eater Atlanta’s report.

It will have both indoor and outdoor seating for 100 and will be similar to the food halls in Ponce City Market and Krog Street Market.

Source: What Now Atlanta.
See article here.