Metro Atlanta is getting its first Asian food hall.
PH’EAST at The Battery Atlanta will bring a slew of local Asian eateries together, featuring flavors from Laotian food to Chinese bubble teas and sushi burritos.
PH’EAST is modeled after Ponce City Market but inspired by hawker markets – stalls that sell a variety of inexpensive food – on the streets of Asia. It’s part of larger food hall invasion with several popping up across metro Atlanta, including Krog Street Market, Marietta Square Market, Alpharetta’s The Daily and Colony Square’s upcoming food hall Main & Main.
“The whole idea of creating a collective was to offer something compelling to the Braves that they would give their 100% corner to because they wouldn’t have given it to any of the individual concepts [in PH’EAST] in isolation,” said David Smith, managing member of Trowbridge Partners and PH’EAST concept creator. “It gives the little guy a spot.”
The popularity of food halls reflects not only the increasing consumer demand for authentic food options but also an affordable real estate option for a rising tide of food entrepreneurs, according to new research from Cushman & Wakefield’s food halls report.
The research shows the food hall trend is not just a fad, but rather a “new normal” in real estate development. What was once just an urban trend is now also a suburban one, and the drive to offer heightened experiences for consumers is also intensifying, according to the report.
Cushman & Wakefield predicts the trend of single-cuisine food halls, such as PH’EAST, to explode in the next few years as operators have barely scratched the surface of familiar cuisines to explore, much less delved into more exotic territory.
The developers plan to open PH’EAST in the fall, likely around September, and revealed the lineup of small eateries that will make up the food hall, with the exception of one spot that’s still available. All PH’EAST operators have established locations throughout Atlanta:
- Founded by Sevan Chan and chef Ken Yu, Poke Burri is an emporium of sorts for hybrid sushi and poke dishes from sushi pizza to sushi doughnuts, poke bowls and more creative Asian dishes.
- Snackboxe Bistro serves savory street food from Laos, including noodles, sticky rice and savory soups.
- Lifting Noodles is another concept by Chan and Yu that serves authentic ramen options.
- Kung Fu Tea will serve up Chinese bubble teas, where teas are freshly brewed every three hours, according to Taiwanese tradition. The tea is mixed with milk or fruits and topped off with chewy tapioca balls.
- The founders of Truck & Tap (Duluth, Woodstock and Alpharetta) have adapted their concept of a creative beer, wine and spirits experience accompanied by food trucks to create TAPS@PH’EAST. The result is 40 taps of craft beer, cocktails, wine and sake to complement the Asian stalls.
There are several key players breathing life into PH’EAST, which has been in the works for more than a year, including Chan, founder of PH’EAST tenants Poke Burri and Lifting Noodles; Mitch Jaffe, CEO and CFO of PREP Atlanta; Smith and Braves Development Group at The Battery. Each has played an important role in establishing the PH’EAST concept with Smith as the concept developer, while Chan brings the necessary food element and helped coordinate other leases to fill the food hall. Jaffe brings the capital needed for the project and the Braves are providing the space.
Prep Atlanta, a commercial kitchen facility serving over 150 entrepreneurial food companies, is the key investor in the project and is managing the building and design, which will cost a total of nearly $2 million by the time it’s complete.
“It’s been very collaborative,” Jaffe said. “The idea is to do something very Asian-specific and next level, so David is the creative one deciding who should be in there, and we work together to negotiate the deals. I think it’s the right idea at the right time, and people want more experiential food interaction. This will look and feel like something you may see on Buford Highway and it’s all coming right here [The Battery].”
Located near Wahlburgers, the 5,000 square-foot food hall will feature communal seating for up to 200 people, as well as to-go counters and catering options. Each roughly 450-square-foot stall will run its own operation, meaning guests will pay on the spot versus a cafeteria-style pay system, and leases are expected to last 10 years. The interior will sport mostly bright colors and Asian-inspired light fixtures reminiscent of paper lanterns. The space is wide open with the TAPS@PH’EAST bar as the centerpiece, and a covered 1,500-square-foot patio for outdoor eating is conveniently in front.
The Battery is also making progress across the street from PH’EAST with the buildout of 140-room Aloft Hotel, Silverspot Cinema and Savi Provisions, which are expected to be ready by next year. The Battery was an investment of more than $400 million by the Braves and their development partners, while SunTrust Park was built for $672 million in a public-private partnership with Cobb County. The total development of more than $1 billion is constructed over 1.5 million square-feet of land and includes restaurants, bars, hotels, the Coca-Cola Roxy Theatre, businesses, shopping and apartments that create not only a gathering place, but a community within itself.
Mike Plant, President and CEO of Braves Development Group, said cities in the U.S. and around the world have been visiting and looking at what the Braves and Cobb County did for guidance, and PH’EAST is one of the last pieces of the puzzle to create a “360-degree destination.”
“Everybody is looking at what we did. This [The Battery] is the future of sports business going forward – to do it all at once and create this transformation of a legacy destination and once again drive traffic 365 [days],” Plant said. “We’re happy to have PH’EAST. It’s really one of the last pieces left in our restaurant lineup, and we’re looking forward to getting it open.”
Source: Atlanta Business Chronicle
See original article here.
11Alive News: “PH’EAST at Battery offers unique mix of Asian cuisines”
/in Press /by johnCOBB COUNTY, Ga. — The Battery Atlanta is once again proving it’s not just for baseball lovers. A new Asian “street food” area called PH’EAST is already drawing a crowd, even though it doesn’t officially open until 11 a.m. Saturday.
“We’ve been doing our soft opening yesterday and, today, and it’s been packed. So come in while you can and grab a seat,” Seven Chan, managing partner of Poke Burri and Lifting Noodles Ramen, said. “It’s the only Asian and the only fast-casual place in here. It’s a mix of traditional Asian cuisines from all kinds of different countries, plus it’s the kind of things that everybody puts their own little twist on.”
Poke Burri and Lifting Noodles Ramen are two of the six vendors located inside PH’EAST. There’s also Fan T’Asia by Bobo Garden, Snackboxe Bistro – Lao Street Food, Kung Fu Tea, and TAPS bar.
“It’s supposed to be an experiential Asian food hall, based on the original concept of hawker markets that you’ll see in Singapore, perhaps Southeast Asia,” Mitchel Jaffe, owner and developer of PH’EAST, said. “It was interesting to me that the Battery did not have a true Asian offering, and so we collaborated with them on bringing something very authentic here.”
He said people can expect a unique experience centered around authentic Asian cuisine.
“It’s a combination of aesthetics, feel, lighting, music, offerings, menus, the bar, how it interacts with the battery itself, the patio,” Jaffe said. “These are permanent stalls. Their menus will rotate, and they will find things seasonally to put on their menus. That’s up to the operators. These are experienced operators we’ve brought in. They are the best, we think, in their category.”
Jaffe went on to say he’s excited to be part of the Battery which already offers great entertainment, food and drinks.
“We’re just glad to be part of the Cobb community, and we think this is kind of a cherry on the sundae,” he said.
According to Chan, PH’EAST can seat 80 people outside on the 1,500 square foot covered patio, or 90 people inside which is designed to make you feel like you’re walking through an alleyway in Japan or China.
“You’re going to feel that kind of small intimate feeling, but at the same time, we have a pretty big place and all kinds of cool stuff going on,” Chan said.
He added that they’ll be holding movie nights, trivia and other activities in the weeks to come.
“We have the DJ booth so we can do events, parties, and family-friendly things too,” he said. “Regardless of who you are or what kind of person you are, we’re probably going to have something amazing and different for you that you’re not going to find somewhere else.”
See the original story here! ->
AJC: Asian-focused food hall Ph’east to open this week at The Battery
/in Press /by johnBy Yvonne Zusel, The Atlanta Journal-Constitution
“A long-awaited Asian-focused food hall is about to make its debut at The Battery at Truist Park.
Ph’east, part of the PREP commercial kitchen facility, will be in soft open mode Thursday and Friday and will begin opening for its regular hours from 11 a.m.-10 p.m. on Saturday, Seven Chan, who owns Poke Burri and Lifting Noodles, confirmed to the AJC.
The food hall, which is located next to Wahlburgers on Legends Place and across from Aloft Hotel, Silverspot Cinema and Savi Provisions, will welcome second locations of several popular metro Atlanta eateries offering food from Japan, Korea, China and the Pacific Islands.
Tenants include Cantonese restaurant Fan T’Asia, a concept from Muling Zhao and chef Man Fai Yan, the team behind southern Cantonese-focused Bo Bo Garden on Buford Highway in Doraville; Kung Fu Tea, which has several metro Atlanta locations including stores in Doraville, Kennesaw and Duluth; Snackboxe Bistro, a Laotian restaurant which opened its first location in Doraville in 2018; a bar called Taps at Ph’east from the team behind Truck and Tap, which has locations in Woodstock, Alpharetta and Duluth; and Poke Burri and Lifting Noodles Ramen from Seven Chan and Ken Yu, who also own Poke Burri and Lifting Noodles locations in East Atlanta and Duluth. The pair also has plans for several more locations of each eatery, including at the new CODA at Tech Square development, set to open within the next few weeks.
925 Battery Ave., Atlanta. pheastatl.com/“
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Atlanta Eater: Asian Street Food Hall Ph’east Finally Opens This Week at Battery Atlanta
/in Press /by john“The food hall includes stalls from Snackboxe Bistro, Lifting Noodles Ramen, and the owners of BoBo Garden Chinese.”
Asian street food hall Ph’east finally opens this week at Battery Atlanta in Cobb County, Poke Burri and Lifting Noodles Ramen co-owner Seven Chan tells Eater Atlanta. The hotly anticipated food hall, located next door to Wahlburgers at the complex, opens at 5 p.m. on Thursday and Friday, with a grand opening set for 11 a.m. on Saturday, February 1.
In addition to outposts of Poke Burri and Lifting Noodles, the 5,000-square-foot hall includes stalls from Doraville-based Laotian restaurant Snackboxe Bistro and a Cantonese food stall called Fan T’Asia from the owners of BoBo Garden Chinese on Buford Highway.
As for drinks, expect beer, wine, sake, and cocktails on tap at the Taps at Ph’east and bubble tea drinks from New York City-based Kung Fun Tea. Taps is owned by Zach Yurchuck, Cliff Crider, and Mitch Jaffe of Truck and Tap beer truck, which resides at restaurants in Woodstock, Alpharetta, and Duluth.
“Everyone is really excited for the opening. We’ve been working on the space for a long time, individually and collectively, [and] we are so excited to be a part of this community and new destination for all of us,” Chan says. “We are really also so humbled and appreciative for all the excitement and love we’ve received from everyone, so far.”
Ph’east offers seating for up to 200 people at communal tables inside the hall and on a covered patio. The food hall is part of Prep, a commercial kitchen facility serving over 160 metro Atlanta entrepreneurial food companies.
Battery Atlanta is also home to the recently renamed Braves stadium, Truist Park.
Note: parking at Battery Atlanta is free for the first four hours in the red, green, and purple decks on non-Braves game or event days. Valet parking is located inside the red deck.
Open daily, 11 a.m. to 10 p.m.
925 Battery Avenue, Suite 1100, Atlanta. pheastatl.com.”
Original Story here!
Atlanta Magazine: “The 20 most anticipated Atlanta restaurants of 2020”
/in Press /by john“It’s not only a new year, but a whole new decade. What does that mean for Atlanta’s thriving culinary scene? New places to eat and drink, for one. Here’s what we’re most looking forward to this year:
Ph’east
Coming to the Battery Atlanta at SunTrust Park, Ph’east is a 5,000-square-foot Asian food hall featuring vendors like Snackboxe Bistro, Lifting Noodles Ramen, Fan T’Asia, and Poke Burri. There will be plenty of bubble tea and beer, too. Look for it to open in January.”
AJC: “Some of the most anticipated metro Atlanta restaurant openings of 2020”
/in Press /by john“2019 was a big year in the metro Atlanta dining scene, with more than 200 new restaurants making their debut, and many, sadly, closing their doors.
2020 is already shaping up to be eventful, with several high-profile eateries and bars slated to open their doors. Here are some that already have us salivating.
Ph’east. The Battery at SunTrust Park will be home to Ph’east, an Asian food hall that will feature Cantonese restaurant Fan T’Asia, Laotiam restaurant Snackboxe Bistro, Poke Burri, Lifting Noodles ramen, Kung Fu Tea and watering hole Taps at Ph’east. Part of the PREP commercial kitchen facility, Ph’east will be located next to Wahlburgers on Legends Place and across from Aloft Hotel, Silverspot Cinema and Savi Provisions. The 5,000 square-foot food hall will feature indoor and outdoor seating for up to 200 people, as well as to-go counters and catering options.”
See full story here ->
Atlanta Eater: This Cantonese Restaurant Joins the Upcoming Asian Food Hall at The Battery Atlanta
/in Press /by john“The owners of Buford Highway Chinese restaurant Bo Bo Garden open Fan T’Asia at Ph’east food hall soon
Fan T’Asia, a Cantonese Chinese restaurant from the owners of Bo Bo Garden on Buford Highway, is the latest stall to become part of Ph’east food hall at Battery Atlanta in Cobb County, Atlanta Magazine first reported. Ph’east, located across from the Aloft Hotel and next to Wahlburgers, should open by the end of the year.
In addition to Fan T’Asia, the 5,000-square-foot Asian food hall includes stalls from Doraville-based Lao restaurant Snackboxe Bistro, sushi and seafood bowl spot Poke Burri, Lifting Noodles Ramen, Kung Fu Tea, and self-serve bar the Taps with up to 40 beers, wine, cocktails, and sake on draft.
Further reporting by the AJC reveals dishes like sweet and sour chicken, salt and pepper squid, Hong Kong curry, and mapo tofu are on the menu at the Cantonese stall. Soups such as wonton and egg drop along with dumplings, sesame cold noodles, and Chinese fried wings are also likely to be offered at Fan T’Asia.
Snackboxe Bistro owner and 2018 Chef of the Year winner Thip Athakhanh told Eater Atlanta in March her stall features between ten to 12 dishes, with two dishes — yellow curry prawns and Lao-style grilled oysters — served exclusively at Ph’east.
The grilled oysters are a favorite of Athakhanh’s husband and Snackboxe Bistro’s general manager, Vanh Sengaphone. The dozen oysters are grilled over an open flame. A special sauce is poured over the oysters before serving and topped with a sprinkle of fried garlic, fried onions, and cilantro.
Ph’east includes both indoor and outdoor seating for around 200 people. The food hall is part of Prep, a commercial kitchen facility serving over 160 metro Atlanta entrepreneurial food companies.”
Original story here! ->
Atlanta Magazine: PH’EAST brings Snackboxe Bistro, Poke Burri, and other metro faves to The Battery Atlanta
/in Press /by john“Expect favorite dishes from Snackboxe Bistro, Poke Burri, and more
LIA PICARD
Metro Atlanta isn’t quite at food hall capacity just yet. Ph’east, an all-Asian food hall, is set to open at the Battery Atlanta in late November.
Mitch Jaffe of Prep Atlanta (a shared commercial kitchen) is the owner of the 5,000-square-foot food hall, which is bringing several popular local eateries to a part of town that’s currently pretty national chain heavy. Seven Chan, co-founder of Poke Burri and Lifting Noodles Ramen, helped select vendors for the development. “Being able to do open a food hall setting gave us the ability to be there in the Battery in a way we probably couldn’t before,” Chan says. “We’re the only Asian place in the Battery, and I want to say that we’re probably going to be one of the best Asian places in that part of the city.”
It wasn’t hard for Chan to gain interest from vendors. “We had a line out the door of people that wanted to be part of Ph’east,” he says. “We really wanted to choose people that could really represent their category of food the best.”
Those vendors include outposts of Chan’s Poke Burri (which won hearts on Instagram with their sushi doughnut) and Lifting Noodles Ramen in East Atlanta Village. Snackboxe Bistro, the Doraville favorite known for their flavorful Laotian staples like pork belly laap and kua mee (noodles with ground pork, egg, and crushed peanuts), will also have its second location here. The newest vendor added to the lineup is Fan T’Asia, a Cantonese stall from the team behind Bobo Garden on Buford Highway. Expect to find classics on their menu like sweet-and-sour chicken and walnut shrimp. Ph’east is also partnering with Truck & Tap food truck bar for a bar area called Tap at Ph’east, which will have 40 taps of beer, wine, cocktails, and sake. If you’re looking for a nonalcoholic drink, Kung Fu Tea (the only non-local vendor in the bunch) will sell bubble tea.
For Chan and the food hall vendors, it’s significant to branch out to the Battery. “I think for the whole area, it’s going to be a new, exciting thing,” he says.
Original article here ->“
AJC: “5 new places to try ramen around metro Atlanta (Plus 5 more coming soon)”
/in Press /by johnYvonne Zusel of The Atlanta Journal-Constitution gave PH’EAST a nice shoutout in her review of the best ramen in town:
“Ph’east. This mini Asian-focused food hall is slated to open at The Battery at SunTrust Park by the end of the year. In addition to Kung Fu Tea’s bubble tea, Poke Burri’s poke bowls and burritos, Snackboxe Bistro’s Lao specialties and Taps’ beer and cocktails, look for ramen from Lifting Noodles. The eatery, which has an existing location in East Atlanta’s Global Grub Collective, offers a variety of classic ramens and seasonal bowls.”
Full Story by Yvonne Zusel, The Atlanta Journal-Constitution found HERE
TAPS@PH’EAST Snags Last Space at The Battery Atlanta
/in Press /by ginnywillsTruck and Tap’s new bar concept will operate as a vendor inside Asian-themed PH’EAST.
TAPS@PH’EAST is coming to The Battery Atlanta in late-summer 2019. The new bar concept will operate as a vendor inside the forthcoming Asian-themed PH’EAST food hall.
TAPS@PH’EAST will feature more than 30 libations on tap including beer, wine, cocktails, and sake. Guests will be able to eat and drink at the Taps bar, throughout the hall’s shared seating, or under the 1,500-square-foot covered patio.
TAPS@PH’EAST is from Cliff Crider, Mitch Jaffe, and Zach Yurchuck, the founders of Truck and Tap.
The restaurant group’s original concept couples craft beer, wine, and spirits with a constant rotation of chef-driven food trucks.
Existing Truck and Tap outposts are in Alpharetta, Duluth, and Woodstock.
The 5,000-square-foot PH’EAST food hall will offer a mix of vendors serving cuisine from Japan, Laos, Korea, China, and Vietnam.
PH’EAST was derived from a partnership between Mitch Jaffe, CEO of Prep, and David Smith, managing director of Trowbridge Partners.
Snackboxe Bistro, Poke Burri, Lifting Noodles Ramen, and Kung Fu Tea, are the food hall’s other tenants.
The hall will be located at the corner of Battery Avenue and Heritage Court.
Having a beer and spirits vendor like TAPS@PH’EAST is a common theme in food halls.
Krog Street Market has Hop City and Ponce City Market has The Tap on Ponce.
Source: What Now Atlanta
See original article here.
Atlanta’s first Asian food hall to serve up poke bowls and bubble tea galore at The Battery Atlanta
/in Press /by ginnywillsMetro Atlanta is getting its first Asian food hall.
PH’EAST at The Battery Atlanta will bring a slew of local Asian eateries together, featuring flavors from Laotian food to Chinese bubble teas and sushi burritos.
PH’EAST is modeled after Ponce City Market but inspired by hawker markets – stalls that sell a variety of inexpensive food – on the streets of Asia. It’s part of larger food hall invasion with several popping up across metro Atlanta, including Krog Street Market, Marietta Square Market, Alpharetta’s The Daily and Colony Square’s upcoming food hall Main & Main.
“The whole idea of creating a collective was to offer something compelling to the Braves that they would give their 100% corner to because they wouldn’t have given it to any of the individual concepts [in PH’EAST] in isolation,” said David Smith, managing member of Trowbridge Partners and PH’EAST concept creator. “It gives the little guy a spot.”
The popularity of food halls reflects not only the increasing consumer demand for authentic food options but also an affordable real estate option for a rising tide of food entrepreneurs, according to new research from Cushman & Wakefield’s food halls report.
The research shows the food hall trend is not just a fad, but rather a “new normal” in real estate development. What was once just an urban trend is now also a suburban one, and the drive to offer heightened experiences for consumers is also intensifying, according to the report.
Cushman & Wakefield predicts the trend of single-cuisine food halls, such as PH’EAST, to explode in the next few years as operators have barely scratched the surface of familiar cuisines to explore, much less delved into more exotic territory.
The developers plan to open PH’EAST in the fall, likely around September, and revealed the lineup of small eateries that will make up the food hall, with the exception of one spot that’s still available. All PH’EAST operators have established locations throughout Atlanta:
There are several key players breathing life into PH’EAST, which has been in the works for more than a year, including Chan, founder of PH’EAST tenants Poke Burri and Lifting Noodles; Mitch Jaffe, CEO and CFO of PREP Atlanta; Smith and Braves Development Group at The Battery. Each has played an important role in establishing the PH’EAST concept with Smith as the concept developer, while Chan brings the necessary food element and helped coordinate other leases to fill the food hall. Jaffe brings the capital needed for the project and the Braves are providing the space.
Prep Atlanta, a commercial kitchen facility serving over 150 entrepreneurial food companies, is the key investor in the project and is managing the building and design, which will cost a total of nearly $2 million by the time it’s complete.
“It’s been very collaborative,” Jaffe said. “The idea is to do something very Asian-specific and next level, so David is the creative one deciding who should be in there, and we work together to negotiate the deals. I think it’s the right idea at the right time, and people want more experiential food interaction. This will look and feel like something you may see on Buford Highway and it’s all coming right here [The Battery].”
Located near Wahlburgers, the 5,000 square-foot food hall will feature communal seating for up to 200 people, as well as to-go counters and catering options. Each roughly 450-square-foot stall will run its own operation, meaning guests will pay on the spot versus a cafeteria-style pay system, and leases are expected to last 10 years. The interior will sport mostly bright colors and Asian-inspired light fixtures reminiscent of paper lanterns. The space is wide open with the TAPS@PH’EAST bar as the centerpiece, and a covered 1,500-square-foot patio for outdoor eating is conveniently in front.
The Battery is also making progress across the street from PH’EAST with the buildout of 140-room Aloft Hotel, Silverspot Cinema and Savi Provisions, which are expected to be ready by next year. The Battery was an investment of more than $400 million by the Braves and their development partners, while SunTrust Park was built for $672 million in a public-private partnership with Cobb County. The total development of more than $1 billion is constructed over 1.5 million square-feet of land and includes restaurants, bars, hotels, the Coca-Cola Roxy Theatre, businesses, shopping and apartments that create not only a gathering place, but a community within itself.
Mike Plant, President and CEO of Braves Development Group, said cities in the U.S. and around the world have been visiting and looking at what the Braves and Cobb County did for guidance, and PH’EAST is one of the last pieces of the puzzle to create a “360-degree destination.”
“Everybody is looking at what we did. This [The Battery] is the future of sports business going forward – to do it all at once and create this transformation of a legacy destination and once again drive traffic 365 [days],” Plant said. “We’re happy to have PH’EAST. It’s really one of the last pieces left in our restaurant lineup, and we’re looking forward to getting it open.”
Source: Atlanta Business Chronicle
See original article here.